 |
September 2009In This Issue Obsess on Audience Development
|
I'm excited for 3 big reasons... it's auction time, fall foliage and my new *Free Tele-Seminar to help you thrive in this economy. Just click www.AskKathyKingston.com now to sign up. Always BIDhi! P.S. New full-day Boston Seminar Obsess on Audience Development One question I'm often asked is "How can I bring in big bidders?" First, let's explore why audience development is paramount. In this economy, I believe auction committees must fixate on "putting the right people in the room" to make more auction money. I'll cover top Audience Development strategies at my new "Auction Success in Down Economy" Boston Seminar on November 12. Register now for the early bird rate. Although procurement of great auction items remains a priority, filling your venue with the right bidders is more critical to your success. Why? Let's face it; when you attract auction guests who have means and motivation they will drive bidding over the value on each item - whether it's a South Africa Photo Safari or a Sock Monkey. Further, it's absolutely critical that your guests have the capacity to give generously at your Fund A Need Appeal, since not everyone wants or needs a Silent or Live Auction item. Fund a Need offers your guests another superb way to support your cause. (Hurry, if you are new to Fund A Need, register now to learn how a well executed Fund a Need can equal or double your Live Auction revenue in just a few minutes!) Here's an often overlooked first step. Position your auction as a cultivation event and a major "power networking" occasion. Audience development is best achieved through targeted outreach and careful guest list creation. Here are a few tips to reel in Power Bidders:
Please contact me personally to set up a phone consultation to optimize your auction profit 603-926-1919 or kathy@kingstonauction.com Bring my energy & extensive experience to inspire your board, volunteers, staff, auction committee and your auction guests. " We just held our auction...what a success! I used just about every technique I learned at your "Auction Success in a Down Economy" seminar. Our final tally exceeded last year's amount. Who would have thought that in this economy that could happen? I really owe it to you. What I learned in your seminar was well received by the museum's executive staff, the committee, and by the attendees." Click here for more testimonials Why Risk It? What's better than free? Something that makes you money! A volunteer auctioneer could be the most costly expense of your entire event. Some may think anyone with a strong voice and a sense of humor can lead an auction. Unfortunately your non profit will never know how much money a volunteer auctioneer has left in the room. A professional auctioneer, especially one who specializes in fundraising auctions keeps up the tempo, adds new revenue streams like Fund A Need and will make a huge difference in your bottom line. A professional benefit auctioneer's "art" is to know how to spur on bidding and the exact moment to say "sold." In this economy, why risk it?
Kathy is featured in a NH Chronicle TV interview! Click this link to watch her interview online.
Email: kathy@kingstonauction.com |
Certified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.
Benefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions. 