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Kathy Kingston's BIDhi!
October 2010

In This Issue

Skyrocket Your Silent Auction Success

Testimonials

Who We Are

Seminars

Planning an Auction? Visit us for better results!

We increase proceeds & make your life easier.
Get Started Now!

Note from Kathy

Autumn Reflections

"Autumn Reflections" Watercolor
by Kathy Kingston

I adore leaf peeping.

Driving to auctions through New Englandís spectacular fall foliage really inspires my creativity. I hope you enjoy my watercolor "Autumn Reflections."

Wonder what fresh creative ideas are really working for benefit auction success right now? Iím excited to announce that I have expanded my consulting and training programs to empower you to raise more money.

Here are 3 ways to fast track your auction fundraising now:

  1. Please join me for my free Ask Kathy Tele-seminar on Wednesday, November 2 at 1pm EST. www.AskKathyKingston.com

  2. Register for my $97 early bird rate for my LIVE SEMINAR "World Class Fundraising Auctions" in Warwick, Rhode Island on November 17th. (Save $178 - Wow!) Register now!

  3. Please read my article below: Skyrocket Your Silent Auction Success.

Always BIDhi!


Kathy Kingston

PS: You may absolutely refer any friends and colleagues who you think may benefit. Register for Kathy's half-day workshop: World Class Fundraising Auctions: November 17th in Warwick, RI. Early Bird rate: only $97. Register now!

PPS: Quadruple your impact of attending my LIVE seminar. Why not surround yourself with key members of your auction team; besides you, are there colleagues, volunteers, board or staff members who will benefit? As a team you can turbo-charge your auction. Special rate for additional people attending: $77 each! Register now!

PPPS: Do you have a burning question? Please join me on November 2 for my no-cost Ask Kathy Kingston Teleseminar! Sign up today!


Ignite Generosity!

Skyrocket Your Silent Auction Success!

Mercury 7

Mercury 7 Model Sends Bidding Into Orbit at McAuliffe-Shepard Discovery Center Auction

By Kathy Kingston, CAI, BAS

Is your Silent Auction a black hole* or do you blast fundraising into orbit?

Have you ever felt exhausted at silent auctions where items and tables were so jammed together and poorly illuminated that you felt you could never escape? There are easy solutions to catapult auction income!

As a shining example, I'd like to share a wonderful success story. Recently, I had the honor to conduct the first "Galaxy Gala" for the McAuliffe-Shepard Discovery Center.

(This New Hampshire treasure honors its own space pioneers Christa McAuliffe and Alan Shepard with an amazing collection of innovative, interactive exhibits in astronomy, aviation, earth and space sciences.)

Held right in the Discovery Center, this stunning backdrop fully showcased their mission. In particular, their Silent Auction display actively engaged bidders at the full-size model of the Mercury capsule that took Alan Shepard to space.

Brilliant!

And what about you? Watch your bidding soar with these Silent Auction Success Strategies:

Space out every silent auction item
Lay out your silent items so that two people can bid on each item with enough physical space. Design the aisle width for four people wide. Utilize my "Kathy Kingston 2 x 4 Silent Auction Rule."

Layout your silent auction as THE centerpiece of the room
Place your silent auction tables throughout your room, not just around the edges of the room. Mix mission related displays with food and beverage tables right with your silent auction tables; this set up invites guests to mingle and bid throughout the venue.

Expand profitability with staggered silent auction area closings
Create several separate sections. Divide the number of silent auction items by two or three. Identify each section with a separate color of balloons or signage. Announce closings 10 minutes apart. Create several opportunities to motivate spirited bidding and movement of crowd. Announcement silent items, closing times, and thank donors.

Make it easy to bid at the silent auction
Elevate items so guests can easily see. Employ vertical design techniques. Use a table easel, boxes draped with velvet or beautiful fabric. Don't rely on the bid sheet as your display. Begin with a starting bid on every bid sheet, anywhere from 30-50% of value. Place pre-calculated bid increments on your silent auction form. Add a stand up vertical sign for display.

Place silent auction bid forms in front, close to edge of table
Provide a flat surface for each item. Don't require your bidders to reach over other items to write their bids. Wall-hanging clipboards are WAY too difficult for your guests to write on and will simply lose you money.

Brightly Illuminate your Silent and Live Auction Displays
Good lighting is critical to auction success. Make sure your guests can read the silent auction forms and auction catalog. Dim dinner-style lighting can lose thousands of dollars and put supporters to sleep.

Remember if your guests can't see, they will not bid. Many guests need reading glasses too, so why not have a few spare pairs that volunteers can provide if needed too.

Note: *A black hole is a region of space from which nothing, not even light, can escape. (Wikipedia, 2010)


WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You are welcome to do so, as long as you include this complete blurb with it: Fundraising auction expert, Kathy Kingston, CAI, BAS offers a wealth of innovative training, consulting and benefit auctioneer services. Sign up for our free monthly newsletter at KingstonAuction.com to learn how to maximize your fundraising efforts.


SPECIAL KUDOS

Congratulations to Jeanine Tousignant, CEO of the Manchester Music School. She was honored with the Award for Excellence in Education from the Council on Fundraising in New Hampshire (CONFR) for her exemplary leadership and dedication to professional fundraising training.

I wanted to share with you her inspiring quote from her acceptance remarks:

"Empower your donors to use their resources to achieve their dreams." - Jeanne Tousignant


Advanced Benefit Auctioneer Intensive Workshop

Are you ready to catapult your benefit auctioneer
performance and consulting skills
with non-profits, board members and donors?

Please join me for an experiential, entertaining and intense workshop
that will accelerate your benefit auction business.

"Beyond Bid Calling™: The Workshop Experience"
Advanced Benefit Auctioneer Intensive
December 13th & 14th 9am - 5pm
Dallas, Texas

Early registration fee ends: November 1
Due to individualized coaching, class size is limited.
You are invited to register now to ensure your spot.
(There are only 5 spaces left.)


Details and Registration here


Client Quote

"I loved your tele-class this morning! I've been involved in non-profits for over 30 years on 3 continents: Australia, Europe and North America, and this is the best news I've heard in a long time. Thank you!"
Dr. Kathleen McGuire, Conductor and Manager,Community Women's Orchestra and Founder and Artistic Director, Singers of the Street, San Francisco, California

"Your tele-conference was excellent!"
Mary E. Gale, Head of School
Merrimack Montessori School, Massachusetts

"Beautifully executed, rich in content, and very thought provoking."
Darryl E. Ward, Puyallup, Washington

"One of the most important aspects of the entire fundraising auction event is hiring a professional charity/benefit auctioneer. This single decision can make a significant impact on the financial success of your next auction. A professional auctioneer with specialized training and experience in fundraising can generate more profit for your event, in addition to creating an unforgettable evening of fun and excitement for your supporters and guests."
Peggy Theiss, Director of Special Events, National Office of the March of Dimes

Click here for more testimonials


Who We Are
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 24 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.


Our affiliations include...

NAA Auctioneer
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.


CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.


BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

Visit KingstonAuction.com or call 603-926-1919

Email: kathy@kingstonauction.com

© 2010 Kathy Kingston. All Rights Reserved.