Book Launch Information

MESSAGE FROM KATHY

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Thank you for supporting the book launch A HIGHER BID. This document has everything you need, including links, tweets, emails. Feel free to add your own voice. I am deeply grateful for your support and participation. Feel free to contact me if you have any questions or want to explore any other partnerships.

Kathy   603-235-1196   kathy@kingstonauction.com

 

 

CONTENTS

  1. Book Launch Guidelines
  2. How to Purchase Book & Redeem Free Gifts
  3. Important Social Media Links
  4. Emails, Tweets, Facebook Posts
  5. Bio, Press Release & Author Q&A & Early Reader Endorsements (Scroll down for PDFs)

1. BASIC BOOK LAUNCH GUIDELINES

The book launches on Wednesday, May 20, 2015. Will you kindly:

~Pre-promote the book on May 19 with the pre-written ”It’s Coming” content for your tweets, FB, Google+, Pinterest posts, etc. Feel free to “tweak” the pre-written content to give it your “voice.”

~ On Launch Day, send an email to your lists on on Wednesday May 20th, starting at 8am Central time using the pre-written email to increase best-seller rankings. Again, you may “tweak” the pre-written content to give it your “voice.”

~ On Launch Day, Wednesday May 20th, starting at 8 am, share the good news on social media that the book is available today using the pre-written posts; you may “tweak” the pre-written content to give it your “voice.”

2. HOW TO PURCHASE BOOK & REDEEM FREE GIFTS 

Step 1: How to Purchase A Higher Bid

A Higher Bid may be purchased at: http://www.AHigherBid.com

Step 2: How to Redeem Free Gifts

Book buyers simply register their book purchase on http://www.AHigherBid.com They will receive a Thank You Gift Page with links and downloads to all of the gifts. Book purchasers simply click on each link for each gift.

3. IMPORTANT SOCIAL MEDIA LINKS

Book website www.AHigherBid.com

Tiny URL: http://bit.ly/BidHi

4. TWEETS, POSTS, EMAILS – feel free to use your own voice

For May 19 – Book is coming soon
Tweets for May 19

New Book #BIDHI – Transform fundraising events into long term revenue with @KathyKingston – May 20th Free Gifts >> http://bit.ly/BidHi

Learn to attract high bidders first!- with new book #BIDHI by @KathyKingston $600 in free gifts today Go Now >> http://bit.ly/BidHi

Auction Burnout? Get @KathyKingston book #BIDHI – Empower board 2 be profitable & productive – May 20th Free Gifts>> http://bit.ly/BidHi

For exclusive benefit auction & fundraising strategies + $600 free gifts Buy @KathyKingston book #BIDHI May 20 >> http://bit.ly/BidHi

Instant Live Auction Makeovers: Top 6 things to do now + $600 free gifts Buy @KathyKingston book #BIDHI May 20 >> http://bit.ly/BidHi

 

Facebook Posts for May 19

May 20th is the launch day of Kathy Kingston’s new book:

A Higher Bid – How to Transform Special Event
Fundraising with Strategic Benefit Auctions

The reason I’m so excited is that this book has amazing
strategies, insights, and methods, that will help you:

– Tap into the $16.3 billion raised annually at benefit auctions
– Make tens of thousands of dollars more at auction fundraisers
– Be more strategic and engage your donors year round

As a special thank you for purchasing A Higher Bid on May 20th, Kathy is offering over $600 in free gifts. Get your copy right on May 20: htttp://www.AHigherBid.com

Thank you – Here’s to your unprecedented success!

Wait until May 20th – free gifts are only for that day!

On MAY 20th: Get the book on Amazon and register here – http://www.ahigherbid.com

 

FOR MAY 20 — It’s BOOK LAUNCH DAY!

Launch Day Emails for  May 20, 2015

Email sample #1

It’s HERE. Kathy Kingston’s book A HIGHER BID hit shelves. It is here TODAY! This is a fundraiser’s GOLD.

This book is a designed with one clear goal: to help you take control to once and for all to springboard your board, volunteers and auction committees so you can raise more money and excite your donors for long term giving!

The book title is, A Higher Bid: How to Transform Special Event Fundraising with Strategic Benefit Auctions. As a special thank you for purchasing A Higher Bid on May 20th, Kathy is offering over $600 in free gifts. Get your copy here TODAY: htttp://www.AHigherBid.com

Email sample #2

Have you registered for your $600 worth of free gifts?

It’s Kathy’s special “thank you” for purchasing her new book
right on it’s “launch day” – TODAY!

Step 1: Go to Amazon and order Kathy Kingston’s new book titled:

A Higher Bid – How to Transform Special Event
Fundraising with Strategic Benefit Auctions

Step 2: Register your purchase here – http://www.ahigherbid.com/

Step 3: Shatter fundraising records!

This is the first and only book of its kind, dedicated to giving
nonprofits, schools, and associations insider secrets gained by
decades of high level strategic consulting as a professional
benefit auctioneer, so that the causes you love can thrive!

 

LAUNCH DAY TWEETS for May 20

Keep tweets UNDER 120 characters including book link, so people can retweet.  All of these are under 120

Shatter fundraising records!- with new book #BIDHI by @KathyKingston $600 in free gifts today Go Now >> http://bit.ly/BidHi

Get book #BIDHI by @KathyKingston – Raise more money and engage more donors – $600 worth of free gifts today only>> http://bit.ly/BidHi

Maximize bids & deeply engage donors!- with new book #BIDHI by @KathyKingston $600 in free gifts today Go Now >> http://bit.ly/BidHi

Discover the whole new purpose of silent auctions w/ @KathyKingston book #BIDHI $600 Free Gifts Today Only >> http://bit.ly/BidHi

People want to give more! Inspire philanthropic bidding w/ @KathyKingston book #BIDHI $600 Free Gifts Today Only >> http://bit.ly/BidHi

Typical nonprofit loses 40-60% donors ea yr – Keep Yours! Buy @KathyKingston book #BIDHI Today $600 Free Gifts>> http://bit.ly/BidHi

 

LAUNCH DAY Facebook Posts & Other Social Media Posts.

Kathy Kingston’s book is on Amazon today and it is a GOLDEN GOOSE for fundraising professionals, volunteers, board members and auctioneers. She shares her new top-notch strategies to help you maximize fundraising and to engage more donors quickly and with ease.

You get actionable insider-tips, strategies, and tactics, from some of the most sought-after benefit auctioneers and consultants around the globe, so you can break revenue records.

ORDER your copy right here: http://bit.ly/BidHi and go into your next fundraising auction prepared for record-breaking SUCCESS! As a special thank you for purchasing A Higher Bid on May 20th, Kathy is offering over $600 in free gifts.
Get your copy here TODAY: htttp://www.AHigherBid.com

 

5. BIO, PRESS RELEASE with AUTHOR Q&A, ENDORSEMENTS

Kathy Kingston Bio (PDF)

Press Release and Q&A – A Higher Bid (PDF)

Endorsements by Early Readers – A Higher Bid (PDF)