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April 2012 | Issue No. 40

Note from Kathy

Kathy Kingston

Learn Kathy's best benefit auction venue designs in her article: Own Your Zone.

Spring benefit auctions are booming!

Guests continue to be generous and I’m happy to report many sold out fundraisers. Are you designing the optimum layout for your silent and live auctions? Learn more in my article to propel your profits at your next benefit auction!

I’m so ready for kayaking and I’ve been taking wonderful Pilates classes too. Watercolor classes are a such a delight and open me to new creative ideas. I’m so grateful for the outstanding lessons from my art teacher Doris Rice. Feel free to scroll down to see my latest painting: White Daffodils.

Always BIDhi!

Kathy Kingston signature

PS: Quick reminder: Fall auction dates are booking up quickly, please contact me to insure your preferred date and auctioneer: kathy@kingstonauction.com

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Feature Article

OWN YOUR BENEFIT AUCTION ZONE

Round tables for better flow
Spread out. Use round tables to create great flow for more silent auction bidding.

Best Ways to Lay Out Your Silent and Live Auctions for Fundraising!

Does money literally walk out of your auction venue? Do you make it easy for your guests to support you? Do you create the most profitable way to set up your physical layout of your silent auction area and the physical layout of your live auction area? 

In order to maximize fundraising, you must intentionally design your benefit auction venue and specific layout - every time. Let’s talk about one of my favorite subjects that is often is overlooked and unfortunately costs untold thousands of lost revenue at fundraising auctions. Now, granted, everyone has a different physical location, and you may change venues, it’s vital that you custom and adapt to each venue, each year for each auction.

First and foremost, KNOW THAT YOUR PURPOSE IS TO FUNDRAISE- not hold a wedding reception! Form follows function. Remember that the set up for a benefit auction is incredibly unique. You can always improve your venue layout so you can raise more money and improve your guests’ experience!  Please read my article to learn my top fundraising silent and live auction venue layout techniques and strategies here.

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UPCOMING PROFESSIONAL DEVELOPMENT

For Nonprofits & Schools

NEW! TeleSeminar
REV UP YOUR BENEFIT AUCTION MARKETING
LASER-FOCUS YOUR MISSION MESSAGING

Thursday, May 17th 1pm EST / 10am PST
http://www.BenefitAuctionSecrets.com

==> Register for Kathy’s Individual Tele-Class: Only $49!

 

For Professional Auctioneers & Consultants

NEW WORKSHOP
CONSULTING FOR BENEFIT AUCTIONEERS
August 8 & 9, Hotel Amalfi, Chicago, IL

http://BenefitAuctionConsulting.com

Auctioneers - You can create a highly profitable income stream for your benefit auction business with consulting. In this highly interactive 2-day workshop you will practice and hone specialized skills and techniques that you need to add highly requested and profitable consulting services to nonprofits.

  • Surefire techniques to raise your fees
  • Obtain new business and referrals
  • Confidently empower nonprofits and boards
  • Exponentially raise more money

Very Limited spaces left - Sign Up Now.

Questions? Contact Kathy: kathy@kingstonauction.com
603-926-1919.

MENTOR PROGRAMS
Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program

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Testimonials

"Thank you so much for that wonderful conference call that I was able to listen in on yesterday. I was so surprised that you were chatting with everyone before it started. You were so warm and friendly. (Most speakers I've listened in on are very stuffy.) You had some wonderful pointers. Your knowledge and expertise shines through in what you say...Again, thank you SO VERY MUCH for sharing your knowledge and experience. It was a very helpful call! "

- Sue Fox
Flemington, NJ

"Thanks for the ultra-informative teleseminar. As always, you've blended today's leading-edge benefit auction thinking with tried and true industry best practices, and wrapped it all up in a concise and user-friendly package that the rookie and the seasoned pro alike can use to dramatically improve their business. That's why I keep coming back for more!"

- Keith L. McLane, BAS
Professional Auctioneer and Consultant
Sacramento, California

Click here for more testimonials on my site...

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You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!

The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: kathy@kingstonauction.com

2008-2012 Kathleen A. Kingston. All Rights Reserved.

Kathy's Watercolors

"White Daffodils"
Original Watercolor by Kathy Kingston © 2012

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Who We Are

Kingston Auction Logo

We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.


CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

©2012 Kathy Kingston. All Rights Reserved