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March 2012 | Issue No. 39

Note from Kathy

Lake Winnipesaukee

Daybreak over Lake Winnipesaukee
Photo Credit: Kathy Kingston

Oh March Madness!

My alma mater St. Louis University nearly upset #1 seed Michigan State in an-oh-so-close quest to the Sweet Sixteen. Go Billikens!

Are you performing this essential marketing tactic to keep those bid cards waving? Please read my article.

Benefit Auctioneers: please join me for my NEW Benefit Auction Consulting Workshop. Raise more funds, add income streams and move your benefit auction business light years ahead. Limited spaces: http://www.BenefitAuctionConsulting.com  Super Early Bird pricing ends March 31.

My watercolor ‘Denali View’ was featured in the Seacoast Arts Association’s New Perspectives art exhibit this month...just scroll down to see it...

Always BIDhi!

Kathy Kingston signature

PS: What’s on your mind? I’d love to know your ideas for my next Teleseminar Series.... email me your thoughts:  kathy@kingstonauction.com

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Feature Article

FABulous Benefit Auction Marketing Tips

Pre-promotion

Laser marketing your charity auction is one of my favorite topics; here are some great marketing ideas for both nonprofits and benefit auctioneers alike.

First, I would like to underscore a powerful new marketing technique - that is unfortunately sometimes overlooked in promoting your fundraising auction. It’s vital to pre-promote both your benefit auction event AND to pre-promote your auction items. In this new economy, potential auction guests, sponsors and donors are much more strategic in how they think and how they act at fundraising auction events. Read more benefit auction marketing tips to leverage these trends... or you can listen to my Podcast.

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UPCOMING PROFESSIONAL DEVELOPMENT

For Nonprofits & Schools

NEW! TeleSeminar
FIRE UP YOUR LIVE AND SILENT AUCTIONS
ADVANCED FUNDRAISING METHODS

Thursday, April 19th 1pm EST / 10am PST
http://www.BenefitAuctionSecrets.com

NEW!
BENEFIT AUCTION CONSULTING WORKSHOP
August 8 & 9, Hotel Amalfi, Chicago, IL
http://BenefitAuctionConsulting.com
Auctioneers - create a highly profitable income stream for your benefit auction business with consulting. In this highly interactive 2-day workshop you will practice and hone specialized skills and techniques that you need to add highly requested and profitable consulting services to nonprofits.

  • Become indispensable
  • accelerate your profits
  • exponentially raise more money

Limited registration due to the individual coaching of each participant. Largest discounts last ONLY until March 31.

"YOUR BEST BENEFIT AUCTION EVER!"
TELESEMINAR SERIES
Join Kathy for her in-depth and unplugged discussions of 8 HOT fundraising auction topics!
http://www.BenefitAuctionSecrets.com
It's not too late to sign up for the entire series.

2 LIVE Teleseminars and 6 audio replays.

Coming up:
  • Advanced Live & Silent Auctions
  • Maximum Impact Marketing for Benefit Auctions.
Audio Replays:
  • Keep Your Auction Fresh, Fun & Profitable
  • Energizing Auction Leadership, Boards and Sponsors
  • Advanced Auction Item Solicitation Strategies
  • Turbo Charge Your Auction with Fund A Need
  • Audience Development
  • Optimize your "Ask-Ability"

For Professional Auctioneers

MENTOR PROGRAMS
Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program

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Testimonials

"Thank you for sharing your experiences. It makes us all better benefit auctioneers."

- Mark Schroeder BAS, CES
Auction brio llc, San Antonio, Texas

"Kathy you are a GODDESS among auctioneers!"

- Abe Rybeck, Artistic Director
The Theatre Offensive, Boston, Massachusetts

Click here for more testimonials on my site...

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You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!

The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: kathy@kingstonauction.com

2008-2012 Kathleen A. Kingston. All Rights Reserved.

Kathy's Watercolors

Denali View from Talkeetna

"Denali View from Talkeetna"
Original Watercolor by Kathy Kingston © 2012

This is the view of Mt. McKinley from Talkeetna, Alaska. This watercolor was shown in the Seacoast Art Association’s exhibit called: New Perspectives.

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Who We Are

Kingston Auction Logo

We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.


CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

©2012 Kathy Kingston. All Rights Reserved