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March 2013 | Issue No. 50

Note from Kathy

How to Create Your
Bidding Frenzy

Go Billikens! A big salute to my alma mater Saint Louis University who won their conference and are headed to NCAA Championships!

I’m excited to attend this year’s Association of Fundraising Professionals (AFP) International Conference in San Diego April 7-9. Please stop by the Mitch-Stuart booth (#424) to meet me and greet Mitch-Stuart reps! Learn how to double your auction profit at my *free* mini workshops. Learn more about exciting fundraising packages and improve your auction acumen!

Join me for a super interactive NEW Fund A Need Intensive Seminar on Cape Cod May 8th in Hyannis, Cape Cod MA.

Hope you enjoy my watercolor: “Sure Sign of Spring” - just scroll down.

Always BIDhi!

Kathy Kingston signature

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Feature Article

7 Surprising Tips to Fire Up Benefit Auction Bidding

Hint: Put Your Pre-Auction Marketing on Steroids!

By Kathy Kingston, CAI, BAS

Feature Article Photo
Put Your Pre-Auction Marketing on Steroids!

OK, who really wants or needs a Silent Auction or Live Auction Item?

NOBODY...

Unless you intensely market your auction items BEFORE your benefit auction, you may be leaving thousands of dollars in the room.

Why? In the not so distant past, nonprofit and school auctions could always count on their guests bidding on everything and anything without much pre-auction promotion.

Bidding behaviors of charity auction goers have changed in this new economy. 

Here is the good news, charitable giving is up* and benefit auctions are booming! However, auction guests are far more strategic and discriminating about bidding at charity auctions that ever before. Why? First, purchasing patterns for the demographics of “baby boomers” and “millennials” have changed and savvy donors are showing a preference to donate directly to the mission at the inspiring Fund-a-Need Appeal rather than fighting through crowds in the silent auction or bidding on lackluster live items.

More than ever, nonprofits, charity and school auction committees must intensely market auction items BEFORE their auction event to vastly increase their fundraiser auctions bottom line. 

Leverage these 7 key auction item marketing ideas now:

1.  Prepare Your Auction Attendees To Bid High!

Create excitement about your amazing auction items - right now. Generate buzz immediately when you procure that terrific Tuscany trip or fantastic five-course dinner for 12 at the hottest new restaurant. Remember, it takes time for your auction guests to contact their friends, check and hold dates for trips and to get their friends fired up to bid high on those group items. Make it easy to bid. Create the expectation that your guests are ready to wave those bid cards for your fabulous auction items. 

Read my article and discover 6 more surprising tips to skyrocket bidding and stimulate audience engagement.

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UPCOMING PROFESSIONAL DEVELOPMENT

NEW!
Double Your Action Income in 10 Minutes!
Fund a Need Intensive

Wednesday, May 8, 2013 8:30 am to 12:00 pm
Cape Codder Resort, Hyannis, MA
www.FundraisingAuctionSeminars.com

Don’t leave money in the room!  Optimize your powerful Fund a Need Special Appeal – literally at ANY fundraising event. Discover how to deeply engage supporters, shine a laser beam on your mission and raise more money than ever before.

You will learn how to easily implement this most profitable new income stream for your next fundraiser. Raise more money and energize your Auction Committee in this turbo charged, fun and super interactive workshop. Extra special price for groups! Bring your entire Auction Committee!   Sign up now

For Professional Auctioneers


Consulting for Benefit Auctioneers Workshop

Create a Highly Profitable Stream of Income for
Your Benefit Auction Business with Consulting
August 5 & 6, 2013 - Embassy Suites: Atlanta Georgia

Limited Spaces. Register NOW: www.BenefitAuctionConsulting.com

Auctioneers - create a highly profitable income stream for your benefit auction business with consulting. In this highly interactive 2-day workshop you will practice and hone specialized skills and techniques that you need to add highly requested and profitable consulting services to nonprofits.

  • Provide indispensable value to your clients
  • Exponentially raise more funds
  • Add a highly profitable income stream

Limited registration due to the individual coaching of each participant. Register Now


Beyond Bid Calling Workshop

Advance Your Fundraising Stage Performance
Raise More Money!
  Catapult Your Career!
December 9 & 10, 2013 TBA Soon

Save the date: Limited Spaces. 
Please contact Kathy kathy@kingstonauction.com
603-235-1196


NEW Audio Book: Do I Hear A Million?
Benefit Auctioneering for Record Profits!

Kathy’s new audio-book:  It’s over 3.5 hours top notch training and strategies for auctioneers who want to take their fundraising auctions to the next level.

Available NOW!   www.DoIHearAMillion.com


Benefit Auction Audio Encyclopedia

Expand Your Fundraising Library & Raise More Money!
7 Audio Volumes of Kathy’s Best Benefit Auction Ideas
Listen with your entire Auction Committee
Bonus: Quick Start Tool Kit & Consult with Kathy
“No Brainer” Price Now
www.BenefitAuctionSecrets.com

Mentor Programs

Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program

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Testimonials

"Not only did you provide tons of amazing information to help improve our event, but also kept an 8 hour seminar fun and enjoyable!"

Meredith Maffet
Ron Foley Pancreatic Cancer Foundation, Connecticut

 

“I just had to personally thank you… you more than delivered. This will apparently be our biggest grossing event in our organization’s history … we are still stunned (and grateful) for all of your help. We are now your loyal fans and know we will be working with you for many years to come.”

Anita Burroughs
Conway Area Humane Society, New Hampshire

Click here for more testimonials on my site...

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You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!

The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: kathy@kingstonauction.com

2008-2012 Kathleen A. Kingston. All Rights Reserved.

Kathy's Art: Watercolor of Daffodils

Sure Sign of Spring
Watercolor by Kathy Kingston
  2013 All rights reserved

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Who We Are


Kingston Auction LogoWe are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.


CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

2013 Kathy Kingston. All Rights Reserved