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September 2014 | Issue No. 66

Note from Kathy

What does $4 Million feel like?
Hear it from Executive Directors
Honore Comfort and Maureen Cottingham

Happy Fall!

Congratulations to the Sonoma Valley Vintners & Growers Alliance and Sonoma County Vintners! Their Sonoma Harvest Wine Auction shattered all records raising $4 Million in their Live Auction and Fund A Need. I was honored to serve as their strategic auction consultant for the last two years.

Our benefit auctions are continuing to break records. Litchfield Connecticut ARC surpassed all expectations at their very first fundraising auction. Last week a new record for a Sibley painting of an American Kestrel fetched $10,100 to benefit Mass Audubon's Drumlin Farm Wildlife Sanctuary.

Nashville was home to our National Auctioneers Benefit Auction Summit where I presented "Distinct or Extinct: Mastering Emerging Trends in Benefit Auctions." I'll be writing more about trends in coming newsletters. It's exciting to know charitable giving is up and donors want to give more!

Want to skyrocket bidding? Read my article: Why Won't They Bid to learn 6 hot trends in pre-auction item marketing.

Scroll down to see my new watercolor: "My Little Chickadee"

Wishing you unprecedented fundraising auction success!

Always BIDhi!

Kathy Kingston signature

PS: Auctioneers: just 2 spots left in Beyond Bid Calling
Become a Fund A Need expert and raise more money
Sign up now: www.BeyondBidCalling.com

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Feature Article

Why Won’t They Bid More?

Why don't our guests bid higher, Kathy?

Pre-Promotion
Turbo-charge Pre-auction Item Marketing

This is a top question that I'm frequently asked. It's often followed by: "We intentionally matched our great items to our guests, but bidding is sluggish and items don't sell high enough. What do you advise?"

Hint: Put Your Pre-Auction Item Promotion on Steroids!

Unless you intensely market your auction items BEFORE your benefit auction, you may be leaving thousands of dollars in the room. Why? In the not so distant past, nonprofit and school auctions could always count on their guests bidding on everything and anything with out much pre-auction promotion.

Bidding behaviors of charity auction goers changed. Your auction guests are far more strategic and discriminating about bidding at fundraising auctions that ever before. Why? First, purchasing patterns for the demographics of "baby boomers" and "millennials" have evolved and savvy donors are showing a preference to donate directly to the mission at the inspiring Fund-a-Need Appeal rather than fighting through crowds in the silent auction or bidding on lackluster live items.

More than ever, nonprofits, charity and school auction committees must intensely market auction items BEFORE their auction event to vastly increase their fundraiser auctions bottom line.
Read on to Leverage these 6 hot trends to marketing your items.

Read on to Leverage these 6 hot trends to marketing your items.

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For Nonprofits, Charities & Schools

*Want Kathy's energy and expertise?

kathy@kingstonauction.com 603-926-1919


For Professional Auctioneers

Beyond Bid Calling Workshop

Monday & Tuesday, December 8 & 9
Pink Shell Resort, Ft. Myers, Florida

Auctioneers: I'll coach you on advanced Fund A Need, revenue enhancements, stage performance.
Many auctioneers have increased fees, new business and their discretionary time as a result.
Highly interactive. Some feel it's the most powerful experience I create.
www.BeyondBidCalling.com Very limited space


Mentor Programs

Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program.

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Testimonials

"You hit a home run. Thanks for a wonderful presentation yesterday. I have heard some great feedback from attendees and they unanimously would love to have you come back and do one of your other Seminar topics."

~ Jack Good, Vice President, Peoples United Bank

Click here for more testimonials on my site...

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Kathy's Art: Chickadee

Chickadee
"My Little Chickadee"

Watercolor by Kathy Kingston © 2014 All rights reserved

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You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!

The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: kathy@kingstonauction.com

© 2008-2014 Kathleen A. Kingston. All Rights Reserved.

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Who We Are


Kingston Auction LogoWe are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.


CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

©2014 Kathy Kingston. All Rights Reserved