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January 2015 | Issue No. 70

Note from Kathy

On The Wing
"On The Wing"
Photo by Kathy Kingston © 2015

Usually I'm painting watercolors of cardinals, but I felt lucky to capture a photo of this scarlet beauty soaring through gusts during the recent blizzard near my backyard bird feeder. More inspiration for a new painting...

Hearty congratulations to our auctioneer June DeLair, CAI, BAS who was inducted into the New York State Auctioneers Association Hall of Fame this month. Her vibrant auctioneering and enthusiasm for cause helps our client maximize their fundraising and engage more donors and break records.

Are you leveraging the newest trends? Read my article for a blizzard (pun intended) of ideas to optimize your live auction revenue with my six tips for strategic pre-promotion.

Think spring. Enjoy my new watercolor: "Alstroemeria" - just scroll down.

Always BIDhi!

Kathy Kingston signature

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Feature Article

Live Auction Profit Requires Intense Pre-Promotion of Auction Items

Excitement

I recently gave a presentation on emerging trends in auction fundraising at the National Auctioneers Association Benefit Auction Summit. Often overlooked, here's a critical new trend that tops the "must do list" for your next charity auction: strategically pre-promote your live auction items.

Unless you intensely market your live auction items BEFORE your benefit auction, you may be leaving tens of thousands of dollars in the room. Why? Simply, because your bidders and their bidding behaviors have changed.

Your auction guests are now far more strategic and discriminating about bidding at benefit auctions that ever before. In my own experience, I have seen auction buying patterns changing. Long before you open your doors, your auction attendees need to know details of your live auction items before they will consider even bidding. Make it easy and enticing for your guests to bid high and to support your great cause.

Read on to see the full article on my blog...

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For Nonprofits, Charities & Schools

Kathy is available for presentations and custom seminars

kathy@kingstonauction.com 603-926-1919


For Professional Auctioneers

Consulting For Benefit Auctioneers

August 2015 - Date and location coming soon!


NEW Audio Book: Do I Hear A Million?
Benefit Auctioneering for Record Profits!

Kathy's new audio-book: It's over 3.5 hours top notch training and strategies for auctioneers who want to take their fundraising auctions to the next level.

Available NOW! www.DoIHearAMillion.com


Mentor Programs

Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program.

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Testimonials

"Kathy, Thank you so much, your workshop received rave reviews…best presentation of the day. Kathy Kingston was fab."

~Liz Stoke, President
Connecticut Consortium of Education Foundations

Click here for more testimonials on my site...

Kathy's Art: Alstroemeria

Alstromeria
"Alstroemeria"

Watercolor by Kathy Kingston © 2015 All rights reserved

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You may absolutely share this newsletter with people you think may enjoy it. When doing so, please forward it in its entirety, including our contact and copyright information. Thanks and enjoy!

The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: kathy@kingstonauction.com

© 2008-2014 Kathleen A. Kingston. All Rights Reserved.

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Who We Are


Kingston Auction LogoWe are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.


CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

©2015 Kathy Kingston. All Rights Reserved