Note from Kathy
Watercolor by Kathy Kingston © 2013
As a kid, I loved racing around my grandfather's farm with my four sisters to find humongous pumpkins, then carving and lighting our ghoulish gourds.
While jack-o-lanterns perform best in the dark, your fundraising auction really suffers in dim lighting.
You can't make money in the dark!
Discover how to avoid the dark side of benefit auctions. Read my illuminating article for my best lighting secrets to raise more money.
Auctioneers: how will you thrive in 2014? Become an wizard in Fund A Need, impact marketing and hot revenue ice-breakers that are sweeping the country.
Join me for this highly-interactive profit-making fundraising auctioneer workshop: Beyond Bid Calling in Dallas on December 9th & 10th. There are only a couple of spots left - sign up today. www.BeyondBidCalling.com
Check out my new watercolor Gladiolus -- just scroll down.
PS: Would you like my world-class strategies and consulting for your next auction? Even if you have your own auctioneer, let's talk about how I can help you maximize your fundraising now. Just give me a call: 603-235-1196
PPS: Couldn't make my last sold out seminar? Why not bring me to your city or auction committee. Let's talk...
YOU CANíT RAISE MONEY IN THE DARK!
Illuminating Tips That Brighten Your Benefit Auction Bottom Line
Maximize your Revenue!
For Benefit Auctions, "Fundraising Auction Quality" lighting serves in the best interest to maximize revenue and adds to the quality of guest experience. Here are some important factors to design the optimum sound and lighting system to raise the most money and excitement at a benefit auction.
Get a written proposal with equipment specifications, placement of lighting and technical staffing. Make sure all the costs are included, including equipment, labor for set up, event, and break down. Appoint a key committee member to be the liaison with the lighting company to insure that they DO set up the EXACT system that you approved for the night of the auction!!! Schedule early, good audio-visual companies are booked sometimes a year or more in advance. Note: be sure you are getting their "A" team and high quality equipment. Be sure to emphasize that the key factor is to make sure you maximize your fundraising and you deserve the best equipment. Also, many lighting companies also include audio as part of their service. Be sure to work with them personally to leverage their best equipment and technical skills.
What If I Don't Have a Big Gala Auction?
Every benefit auction is different in every venue. For some auctions, the use of the venues general lighting is great. For others with more complex needs that include the addition of entertainment, video and other technical requirements, more lighting is required.
It's Live Auction Time!
Bring house lights UP and as full as possible for the Heads and Tails, Live Auction and Fund a Need. NEVER any spotlights on auctioneer, period. It is impossible to see the guests and bidding activity -- which means you loose money if your auctioneer can not see.
Go to my Blog to read more Tips ...ONLINE here...
UPCOMING PROFESSIONAL DEVELOPMENT
For Nonprofits & Schools
Watch for Kathy's Seminar Schedule
New Hampshire, Massachusetts & Connecticut
*Want a seminar in your area? Just contact Kathy
For Professional Auctioneers
Beyond Bid Calling Workshop
How to Advance Your Fundraising & Stage Performance
Monday & Tuesday, December 9 & 10, 2013 Dallas, TX
Raise More Money and Catapult Your Benefit Auction Career
Details & Register here. Extremely limited spaces!
Sign up now. Intentionally small class due to highly interactive workshop
NEW Audio Book: Do I Hear A Million?
Benefit Auctioneering for Record Profits!
Listen to over 3.5 hours of Kathy's top notch strategies and proven techniques for auctioneers who want to take their fundraising and benefit auction business to the next level.
Available NOW! www.DoIHearAMillion.com
Learn how you can rapidly and substantially contribute to your personal and professional growth. Discover more about Kathy's NEW Private Roster Mentor Program.
"Thanks for a great workshop and working with Anne. Her confidence level and excitement about the content has increased exponentially... We both can't wait to get started..."
Sterling Strathe, BAS, CES, PRI
Fundraising Auctioneer & Consultant
Fundraising Auction Specialists, Wisconsin
Click here for more testimonials on my site...
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The BIDhi! Newsletter is written by Kathy Kingston, CAI, BAS: http://www.KingstonAuction.com. If you have any questions or comments, please send them to: firstname.lastname@example.org
© 2008-2013 Kathleen A. Kingston. All Rights Reserved.
Kathy's Art: Gladiolus
by Kathy Kingston © 2013 All rights reserved
Who We Are
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 25 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.
Our affiliations include...
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.
Certified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.
Benefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.