Two weeks ago, I was happily showered in baby whale breath!
No, that's not a rock!
Photo by: Blue Waters Kayaking
Friendly and curious, a baby gray whale the size of a SUV and its mama bigger than an 18-Wheeler, spouted just 8 inches from my hand. Both whales rolled their eyes to mine, connected, and set my heart racing.
A life-time goal, I camped on a remote Mexican barrier desert island to witness the longest mammal migration in the world: gray whales swimming round-trip from Alaska to Baja, Mexico. (If you want more details, call me; I'd love to talk about kayaking in mangroves, scores of seabirds and more whale tales.)
You know, in life and in fundraising auctions, setting and achieving goals are crucial for success. Please read "Pat on the Back" to learn how inspiring goals will help you raise more money at your next auction.
PS: Raise more than ever when people are telling you it's impossible. Join me for my March 11 Seminar in Nashua, NH
A "Pat on the Back"
This BIDhi! Issue is a memorial tribute to Pat Massart, my beloved auction mentor who stirred me live each moment, set goals and reach out and help others.
Pat Massart, right, presented Kathy with the prestigious Rose Award
Pat proved that the unimaginable can happen: she lived more than two years longer than doctors projected. Throughout her magnificent auction career and even when facing death, she never gave in; instead she chose to set goals, and when she achieved or exceeded a goal, she would set another. Her goals involved motivating and involving the betterment of her family and many other people along her journey.
Her compassionate "Pat on the Back" signature style motivated others to achieve success. As my advisor in the three-year Certified Auctioneer Institute (CAI), her leadership and support lead me to dedicate myself to high standards and to aspire to earn the prestigious Rose Award from the National Auctioneers Association. I will miss her greatly and will give my all to live up to her standards.
So here's your personal "Pat on the Back" to guide you in these challenging times: Pass it On!
In this tumultuous economy, start by setting this number one goal: You WILL raise money. Now, that sounds so ridiculously apparent, but I'm finding that many auction committees don't have fundraising as the number one goal, but instead concentrate on the social, décor and other aspects. Give your Auction Committee a motivational "Pat on the Back" for a results-oriented approach to fundraising auction success. Join me for my auction seminars to learn how to set your auction goals.
Plan to raise more money!
- Hold an auction goal planning session
- Write it down
- Create accountability. Decide who will be responsible
- Distribute to auction committee, volunteers, board members, sponsors and donors
- Set very specific income targets: Live Auction, Fund a Need, Silent Auction, Sponsorships, Admission, etc.
- Project Auction Item acquisition goals: value and number of items
- Set Audience development expectations: Sponsors, Guests, VIP's, Donors
PASS along "A Pat on the Back"
- Get excited!
- Communicate personally to let everyone know it is possible
- Let everyone participate
- BE compassionate
- Give lots of thanks and recognition all along the way
IN this economy, many are telling us it's impossible to raise money. I hope this "Pat on the Back" inspires you and your auction committees, volunteers and guests to BIDhi! Pass it on!
"It was absolutely the best seminar I have ever attended. I have been raising funds and planning special events for over 10 years. Kathy gave me some wonderful insights on how to raise more funds during an event and ways to keep your audience captivated. I will certainly use what I've learned with others in my organization. Thank you again!"
Director of Development
Special Olympics Connecticut
Click here for more testimonials
Insights and Sometimes Rants
FTH - Feed the Help!
Is your auction suffering because of Volunteer Burnout?
It takes an army of volunteers for a successful auction; and great armies move on their stomach. Great Food, Recognition and Thanks go a long way. Here are some tips to keep your volunteers motivated and energized:
- Keep volunteers well fed with high quality nutritious snacks and real meals. Good volunteers don't last long on pizzas and subs.
- Have a key Day of Auction volunteer to coordinate check-in and meals.
- Hold special thank you prize drawings
- Hand-write thank you notes and call volunteers to tell them how much you appreciate their efforts and what it means to your great cause.
"How can we get guests prepared to bid? It seemed like our audience spent too much time thumbing through the catalog and less time bidding."
- Leslie Nalley, Arkansas Coalition Against Domestic Violence
Here are some ideas: mail your auction catalogs two weeks ahead - and you can put a post-it note on the outside of the catalog: "Here's your personal copy. Mark the items you want. Bring it with you to the auction." This gives them plenty of time to see in advance what they want...and what they could buy with others and for others also! Also remember to make pre-auction personal phone calls to key bidders and donors; this kind of follow up is critical to pre-promote auction items.
Thanks for your great question Leslie. I'd love to answer your question, just email me at firstname.lastname@example.org.
WATCH Kathy Kingston In A NH Chronicle TV Interview
Kathy is featured in a NH Chronicle TV interview! Click this link to watch her interview online.
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 22 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.
Our affiliations include...
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.
Certified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.
Benefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.