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Kathy Kingston's BIDhi!
February 2010

In This Issue

Capture the Spirit of the Heart



In the News

Who We Are


FREE Teleseminar
February 25th,
1:00 PM EST
"Ask Kathy Kingston"

March 17th
Boston, MA
"Integrate Special Events into a Dynamic Fund Raising Plan"

Planning an Auction? Visit us for better results!
We increase proceeds & make your life easier.
Get Started Now!


Note from Kathy

Kathy Kingston February 2010
It's auction season!

I love non profits! Thanks for all of your passion, commitment and resilience in this ever changing economy.

You know, in the spirit of Valentine's Day, it occurred to me how vital it is to expand that heartfelt connection at our benefit auctions.

Discover more about my #1 predictor for benefit auction success, please read my article below.

Always BIDhi!

Kathy Kingston

P.S. Want to turn bidders into long term donors?
Join us March 17 for our new workshop
For special price:
Register here

P.P.S. Join me for a Free Teleseminar on February 25!

Ignite Generosity!

Capture the Spirit of the Heart

Do your guests fall in love with you at your benefit auction?

Fundraising auctions provide an extraordinary platform for cultivation.

Even in this challenging economy, I have witnessed amazing success stories. Do you know the #1 factor of auction success in this new economy? Engage your audience emotionally in how you make a difference. Your guests will bid more if they are passionately connected with your great cause.

Do you want to learn more in-depth techniques to rivet your guests and ignite giving at your next auction? Please join me for my new Boston workshop on March 17th: "Integrate Events into your Dynamic Fundraising Plan"

Many people are giving generously, but to fewer organizations.
Remember, your auction guests are a captive and receptive audience. Now is the best time to deepen your relationships with your guests by sharing your passion. Design your auction to enthusiastically focus on your mission and invite support.

Here are some tips to optimize fundraising and engage your auction guests:

  1. On all promotional materials, clearly state where the funds are going and how they can make a difference.
  2. Make a new rule: Everyone who makes remarks must say why they love your cause and ask others to support you.
  3. Include an inspirational Fund-A-Need.
  4. Thank and provide feedback to your donors immediately.
  5. Follow up with all your giving friends.
  6. Don't obsess on the color or your table napkins
  7. Participate in our workshop.

Let's capture the spirit of the heart and make Auction Day Valentine's Day year round.

Red Rose
"Be the change you want to see in the world."
~ Mahatma Gandhi

Please contact me personally to set up a phone consultation to optimize your auction profit 603-926-1919 or kathy@kingstonauction.com

Bring my energy & extensive experience to inspire your board, volunteers, staff, auction committee and your auction guests.

Client Quote

"Thank you so much for the fantastic presentation to our Women in Non Profits Group. I really helped to change my thinking about how I communicate to potential donors about CityYear...I'm sure my fellow members are having similar "AHA moments" themselves. Thanks again!"

-Sarah Schnable
CityYear Boston

Click here for more testimonials

Insights and Sometimes Rants

Encourage "Philanthropic Bidding"

Fire up auction guests to bid more than the value of your live auction items. Promote the benefit auction spirit of "Giving not Getting."

Reward your over-bidders! Create excitement with the instant delivery of a special gift such as chocolates, a rose or a memento of your non profit. Volunteers can run it out to the winning bidder immediately. For extra sizzle, add a chime or play a short upbeat music riff. Make sure your auctioneer says SOLD and THANKS so much for your INCREDIBLE GENEROSITY!

Kathy Kingston In the Cover Story of Auctioneer Magazine

Kathy is featured in the November Cover Story of Auctioneer Magazine, called "The Boom in Benefit Auctions" (see page 34 for her picture)! Click this link to download and read the entire article (pdf)!

Who We Are
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 22 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.

CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

Visit KingstonAuction.com or call 603-926-1919

Email: kathy@kingstonauction.com

© 2010 Kathy Kingston. All Rights Reserved.