|The Green Monster was a perfect
to raise money and friends for
Elizabeth Peabody House!
(Kathy with Selwin Chambers, Executive
Finally summer! I had fun last weekend with my sister, my nieces and nephew kayaking and swimming at their lake cottage in Maine. It felt great to re-connect with them. Have you ever re-connected with a friend or family member that you haven't seen in a long time and it was as if you had never skipped a day apart?
Wouldn't it be great if you could reach out to guests at your next auction and build the same type of connection? You can. See my main article: Get Engaged For More Profit for the key to increase your auction fundraising through "Friend Raising."
P.S. I'm excited! Look for upcoming information about my
free Tele-Seminar this fall.
|"Never treat your audience as customers, always as partners" ~ Jimmy Stewart
Get Engaged For More Profit
After conducting over 50 benefit auctions over last few months, I have learned a top predictor of profit in this economy. It might surprise you: Audience Cultivation.
Non profits that obsessed on personally inviting and engaging auction guests increased their auction profit while groups that fixated on décor, dancing, and dessert had disappointing outcomes.
Friend-Raising is a peak factor for auction success in this erratic economy. Approach your benefit auction as both a cultivation and fundraising event and you will ensure that your auction will be a catalyst for future giving.
By deepening relationships with auction supporters, you invite investment and involvement far beyond auction night.
Consider these 3 key points to maximize your auction revenue:
- Focus on Audience Development - Now is an excellent time to talk with your board, major donors, sponsors, vendors and community leaders. Engage your auction committee and staff to work with you. Take the time now to talk personally with each of them about your organization's success and challenges. Ask for their continued support.
- Leverage every network - Draw on everyone's personal and business contacts to create an expansive list of prospects that reach beyond your direct constituency. Ask: Who has the buying power now? Who are the influence leaders? Who are their colleagues? Expand your next circle of influence.
- Go beyond just mailing invitations - Engage your Board, Auction Committee, Sponsors and Awardees to personally select and follow up with top supporters and prospects. The goal is to build long term relationships to engage them year round before, during and after your auction. Increase participation at many levels of giving.
Please contact me personally to set up a phone consultation to optimize your auction profit 603-926-1919 or firstname.lastname@example.org
Bring my energy & extensive experience to inspire your board, volunteers, staff, auction committee and your auction guests.
"Your auctioneering was eye-opening and we raised record amounts because of you. Great work, Kathy!"
-Carter Luke, President, MSPCA - Angell, Boston
Click here for more testimonials
Insights and Sometimes Rants
Ask for Auction Donations where you just spent money.
Here's a super way to boost auction items. While you're vacationing and visiting this summer, request an auction contribution from all the businesses, travel sites, restaurants and shops. It's easier to solicit auction items personally face to face with the business owner or manager when you have just spent money there.
Remember; keep item solicitation forms handy wherever you go!
WATCH Kathy Kingston In A NH Chronicle TV Interview
Kathy is featured in a NH Chronicle TV interview! Click this link to watch her interview online.
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 22 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.
Our affiliations include...
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.
Certified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.
Benefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.