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Kathy Kingston's BIDhi!
September 2009

In This Issue

Obsess on Audience Development



In the News

Who We Are


November 12th
Boston, MA

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Note from Kathy

Kathy September 2009 Kathy energizes Waterford Country
School guests

Carole Drong

I'm excited for 3 big reasons... it's auction time, fall foliage and my new *Free Tele-Seminar to help you thrive in this economy.

Join me for my first-ever
*Free Telephone Seminar:

"Fundraising Auction Success Secrets"
Thursday, October 29, 2009 at 1 pm ET / 10 am PT

Just click www.AskKathyKingston.com now to sign up.

During this informative 60 minute talk, I'll answer your top questions to give you valuable ideas and action steps you need to raise more auction funds. It's easy and free to participate.

Can't make the call? No problem! Those who register will receive a free audio recording sent to their inbox after the live call.

I hope to hear you on the call.

Always BIDhi!

Kathy Kingston

P.S. New full-day Boston Seminar
November 12th 8AM - 4:30PM
"Auction Success in a Down Economy"

Ignite Generosity!

Obsess on Audience Development

One question I'm often asked is "How can I bring in big bidders?" First, let's explore why audience development is paramount. In this economy, I believe auction committees must fixate on "putting the right people in the room" to make more auction money.

I'll cover top Audience Development strategies at my new "Auction Success in Down Economy" Boston Seminar on November 12. Register now for the early bird rate.

Although procurement of great auction items remains a priority, filling your venue with the right bidders is more critical to your success. Why? Let's face it; when you attract auction guests who have means and motivation they will drive bidding over the value on each item - whether it's a South Africa Photo Safari or a Sock Monkey.

Further, it's absolutely critical that your guests have the capacity to give generously at your Fund A Need Appeal, since not everyone wants or needs a Silent or Live Auction item. Fund a Need offers your guests another superb way to support your cause.

(Hurry, if you are new to Fund A Need, register now to learn how a well executed Fund a Need can equal or double your Live Auction revenue in just a few minutes!)

Here's an often overlooked first step. Position your auction as a cultivation event and a major "power networking" occasion. Audience development is best achieved through targeted outreach and careful guest list creation.

Here are a few tips to reel in Power Bidders:

  • Personally invite those who strongly support your cause
  • Identify your top 20 bidders for the last 3 years. Phone them to personally invite them. Be sure to write a handwritten note on the auction invitation.
  • My favorite: personally engage your vendors

Please contact me personally to set up a phone consultation to optimize your auction profit 603-926-1919 or kathy@kingstonauction.com

Bring my energy & extensive experience to inspire your board, volunteers, staff, auction committee and your auction guests.

Client Quote

" We just held our auction...what a success! I used just about every technique I learned at your "Auction Success in a Down Economy" seminar. Our final tally exceeded last year's amount. Who would have thought that in this economy that could happen? I really owe it to you. What I learned in your seminar was well received by the museum's executive staff, the committee, and by the attendees."

-Mary O'Coin
Old Sturbridge Village, MA

Click here for more testimonials

Insights and Sometimes Rants

Why Risk It?

What's better than free? Something that makes you money!

A volunteer auctioneer could be the most costly expense of your entire event. Some may think anyone with a strong voice and a sense of humor can lead an auction. Unfortunately your non profit will never know how much money a volunteer auctioneer has left in the room.

A professional auctioneer, especially one who specializes in fundraising auctions keeps up the tempo, adds new revenue streams like Fund A Need and will make a huge difference in your bottom line. A professional benefit auctioneer's "art" is to know how to spur on bidding and the exact moment to say "sold." In this economy, why risk it?

WATCH Kathy Kingston In A NH Chronicle TV Interview

Kathy is featured in a NH Chronicle TV interview! Click this link to watch her interview online.

Who We Are
We are award-winning auctioneers, providing cutting-edge consulting and innovative training for both non-profits and auctioneers. A national leader in fundraising auctions, Kingston Auction Company has raised millions of dollars for non-profit organizations throughout New England and across the country for over 22 years. The company founder and president is Kathy Kingston, CAI, BAS. Come to us to make your next benefit fundraising auction a record-breaker.

Our affiliations include...

NAA Auctioneer
National Auctioneers Association promotes professionalism of auctioneers and auctions through education and technology.

CAI AuctioneerCertified Auctioneers Institute is the most prestigious designation awarded in the industry - only three percent of auctioneers nationwide hold the CAI designation.

BAS Benefit Auctioneer SpecialistBenefit Auctioneer Specialist designation provides auctioneers with unique skills and strategies to conduct, plan and market fundraising auctions.

Visit KingstonAuction.com or call 603-926-1919

Email: kathy@kingstonauction.com

© 2009 Kathy Kingston. All Rights Reserved.